A product website without pricing information is really annoying!

Looking at the website, of a product in which I am interested, that does not show the price is frustrating! It is frankly amazing to me how many product websites from reputable companies do not make it easy to find out how much their widgets cost. When I cannot determine the price on the same page as the product information, I generally assume it is too expensive and move on. I wonder how many potential customers are turned away by hard to find pricing information.